Rollout phases
- Pre-release asset collection
- Distribution and metadata QA
- Pitch and promo copy creation
- Social and email planning
- Launch-week outreach and follow-up
Template
Music release rollout plan template
A release rollout plan gives artists and labels a clear timeline for assets, distribution, content, pitching, and follow-up.
What to prepare
- Audio, artwork, and release date
- Credits and metadata
- Artist bio and release story
- Press and playlist targets
FAQs
Common questions
When should artists start planning a release?
Artists should start planning at least four to six weeks before release when possible, especially if pitching playlists or press.
What is the biggest release planning mistake?
The biggest mistake is waiting until launch week to prepare metadata, artwork, pitch copy, and outreach materials.