Email structure
- Personalized opening
- One-sentence release summary
- Why it fits the recipient
- Listening link and release date
- Clear ask or next step
Template
Music promo email template
A good music promo email is short, relevant, and easy to act on. It should give the recipient a reason to listen without burying them in a long biography.
Best practices
- Keep it under 150 words when possible
- Avoid attachments on first contact
- Use specific relevance instead of mass-blast language
- Follow up with useful context, not pressure
FAQs
Common questions
What subject line works for music promo emails?
Use a clear subject line with artist name, release title, genre, and the reason it is relevant to the recipient.
Should music promo emails include attachments?
Usually no. Use links to music, EPKs, and press assets instead of heavy attachments on first outreach.