Where spreadsheets struggle
- Duplicate artist and release data
- Messy version control
- No built-in content generation
- Harder team handoffs
- Campaign details scattered across tabs
Spreadsheets are flexible, but they are not built to keep tracks, artists, releases, contacts, and AI-generated campaign materials connected.
Yes. Spreadsheets can still be useful for exports and reporting, but they are weaker as the central operating system for release campaigns.
When releases, contacts, artists, assets, and copy tasks become too scattered to manage reliably.